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Own your customers. Build your brand.

We help TikTok Shop brands grow outside TikTok, so your customers and your brand belong to you, not to a platform.

0
customers you can email
per 300 new customers · illustrative

50+ Happy Brands Worldwide

The numbers behind the work

£0M+

in ad spend managed

0+

brands served

£0M+

in sales generated for brands

0+

years in performance marketing

What we do

TikTok is great. Here's how you own what it finds.

Own your customers.

TikTok is great at getting you found. Here's what changes when the customer ends up on your store instead.

Buyer details are masked
Every customer joins an email and SMS list you own
Fees come off every order
You keep more of each sale
Pay again to reach the same buyer
Repeat orders through email, with no ad cost
One policy flag can cut your reach
No platform can switch your sales off
Prices and offers follow platform rules
Your offers, bundles and prices, your call

Build your brand.

Own your customers and your traffic, and scale without relying on anyone.

  • Scale. We run Meta ads that send new buyers straight to your store, so you're not waiting for TikTok to find them.
  • Increase AOV. We add bundles, free gifts and upsells, so each customer spends more every time they buy.
    +63% AOVSamosa Boy results
  • Retain. We set up email and SMS that message buyers after they purchase, so they come back and buy again.
  • Be remembered. Your own site, story and packaging make people remember your brand, not just a video they saw.
  • Know your numbers. You see what every ad earns, so you spend more on what works and stop what doesn't.
The system

Rent the traffic. Own the customer.

Ads bring new people in. Your store turns them into customers. Email and SMS bring them back to buy again.

Swipe or use the arrows
Step 1Rented traffic

Reach new people

Ads on Facebook, Instagram, Google and Snapchat put you in front of people who've never heard of you.

+0new visitors today
Step 2Content you own

Show your best content

We turn the videos and photos you already have into ads. No big new shoot.

Unboxing
Honest review
Before / after
Step 3Store you own

Sell on your own store

They land on your site and buy from you. The money and the customer are yours.

yourstore.com
YOURSTORE1
Best seller

Your hero product

£34.00
Add to bag
Order placed
£34.00
Step 4List you own

Keep them on your list

Every buyer joins an email and SMS list you own. We run it in Klaviyo.

Welcome to the familyHere's 10% off your next order
Your order is on its wayTrack it here
We saved your favouritesRestock is back in
+1 subscriber
Step 5Retention

Then they buy again

Emails and texts bring them back to your store. No new ad spend each time.

Example repeat orders£8.3K from email & SMSSamosa Boy, last 12 months
Order 2+£29
Order 3+£31
Order 4+£27

Acquire a customer once. Keep earning from them.

See what one customer is worth over time.

Services

Conversion-optimised design & UX for brands that move fast.

We rebuild your store pages so more visitors turn into buyers, without changing who you are.

Example

Same brand. Easier to buy.

Samosa Boy's pack-size page on mobile, before and after we rebuilt it. Prices up front, clear choices and a reason to add more.

Prices up frontEvery pack shows its price before you tap.
&Clear pack choicesWho each pack is for, in plain words.
Before Viral Media
Samosa Boy pack size page before: three plain buttons with no prices
After Viral Media
Samosa Boy pack size page after: priced pack cards, free gift and delivery unlocks, sticky continue bar
Free gift & delivery unlocksA progress bar nudges bigger baskets.
&Price always in viewA sticky Continue bar keeps it on screen.
The full stack

Three more ways we get you sales you own.

Paid media buying

Ads managed like it’s our own money.

Your ad accountIllustrative split
Find new customersFresh creative tested every week
Win back visitorsRetargeting that stops the leak
Reward repeat buyersLoyalty and upsell offers
PixelServer trackingUTMs→ Every sale matched to its ad

We plan every pound before it’s spent: what to test, what to scale and when to stop. You always know what each ad earns.

  • Smart account structure. New customers, retargeting and repeat buyers kept apart, so budget goes where it earns.
  • Tracking you can trust. Pixel plus server-side tracking, so sales are matched to the right ad.
  • Clear targets. We agree your cost per customer and return before we start, then report against them.
Get a free ad review
Acquaboss59 → 938 purchaseson the same ad spend
Klaviyo email & SMS

Customers who come back for life.

WelcomeFirst order offer
Abandoned cartNudge before they leave
After purchaseReview and cross-sell
Win-backReach lapsed customers
Repeat revenue, building

Every customer joins a list you own. Automated emails and texts bring them back, month after month, with no ad spend each time.

  • Flows that run themselves. Welcome, cart, after-purchase and win-back, set up once.
  • The right message to the right person. We segment by what they buy and when.
  • Lands in the inbox. Proper sender set-up so your emails don’t end up in spam.
See retention gaps
Samosa Boy£8.3K from email & SMS£5.4K from automated flows
Shopify development & design

A store that’s built to sell, not just to look good.

New build or a fix to the store you already have. We design around how shoppers actually buy on a phone, then build it clean and fast.

  • Build or improve. A custom theme from scratch, or upgrades to your current site.
  • Fast and mobile-first. Most TikTok shoppers arrive on a phone, so we build for that first.
  • Offers that lift order value. Bundles, free-gift unlocks and upsells set up properly.
  • Ready for ads and email. Tracking and Klaviyo connected from day one.
yourstore.com
YOURSTORE1
Best seller

Your hero product

£34.00
Add to bag
Order placed
£34.00
Samosa Boy£14.38 → £23.37average order value after our store rebuild
Want results like these?Tell us about your brand and we'll show you where the money is leaking.
Case studies

Real stores. Real numbers. Proven to grow sales.

Numbers come straight from each brand's own dashboards.
Food & drink
Ad
SAMOSABOY1
Add to bag
+£25
Your list+1Email & SMS
+£25 again
Orders0

Samosa Boy more than doubled own-store sales.

Meta adsKlaviyoShopify
+128%Total sales
1,359Orders, up 54%
£8.3KFrom email & SMS

Source: Shopify analytics, compared with the previous period of the same length, and Klaviyo attributed revenue.

Beach & leisure
Purchases59

Acquaboss went from 59 to 938 purchases on the same ad spend.

Meta ads
+3,374%Purchases
$7.8KAd spend, before and after
≈$8Cost per purchase

Source: Meta Ads Manager. Ad spend was about $7.8K in both periods; purchases rose from 59 to 938.

Home & garden
$$$
Return on ad spend$1 → $1.00

The Plants Project returned $9.85 for every $1 in ads.

Meta ads
$673.6KPurchase value
$68.4KAd spend
3,661Purchases

Source: Meta Ads Manager, across 6 campaigns.

Activewear
+1+1+1
+257%

D Shred grew Shopify sales 257% in six months.

Meta adsShopify
≈$7.8KTotal sales
774Orders, up 281%
2.36Ad return, avg ROAS

Source: Shopify analytics vs the previous period; ads across 7 campaigns. Shown in USD, converted at average rates and rounded.

Florists
$7.1K in ads →$7.1K sales

Handcrafted Flowers turned $7.1K in ads into $21.9K in sales.

Meta ads
3.10Return on ad spend
207Purchases
4.44Retargeting ROAS

Source: Meta Ads Manager, across 2 campaigns.

Health & beauty
Revenue+28%

The Vitamin Company lifted revenue 28% in two months.

Store analytics
+28%Revenue
+13%Orders
+14%Average order

Source: Google Analytics, compared with the previous period of the same length.

Not sure where to start?Tell us about your brand. We'll reply within one working day with what we'd do first.
How it works

From borrowed buyers to your buyers.

1

Audit

We go through your TikTok Shop numbers, products and margins, and work out what each order really earns.

Week 1
2

Build

Store fixes, proper tracking, email flows and first Meta creative, before ad spend goes in.

Weeks 2 to 3
3

Launch

Ads go live, your TikTok audience gets a reason to buy direct, and every buyer lands on your list.

Week 4
4

Grow

We back what works and cut what doesn't, report weekly, and keep TikTok feeding the top.

Month 2 on
Pricing

Simple pricing. No surprises.

Pick the way you want to work. Ad spend is paid straight to the platforms, never marked up.

Build

Fix the store you already have, or build one that sells.

from£489one-off
  • Conversion fixes on your most important pages
  • Mobile-first product page and checkout
  • Bundles, free-gift unlocks and upsells set up
  • Tracking and Klaviyo connected from day one

Best for: brands with a TikTok Shop and a store that barely sells.

Start with Build
Most popular
Grow

Ads to bring new buyers in, and email to bring them back.

from£1,289a month, plus ad spend
  • Meta ads management. Campaign build, budgets and daily optimisation, run for you
  • New ad creatives tested every week. Fresh concepts tested against your best performers
  • Account structure and tracking. Pixel and server-side set up so every sale is matched to its ad
  • Email and SMS in Klaviyo. Automated flows plus regular campaigns
  • Weekly reporting. Spend, sales and return, in plain numbers

Best for: brands ready to grow a second channel they own.

Choose Grow
Full stack

Ads, email and your store, handled together.

from£1,639a month, plus ad spend
  • Everything in Grow
  • Ongoing store improvements from real shopper data
  • New offers and landing pages for every drop
  • One team across ads, email and your site

Best for: brands that want one team running the whole engine.

Choose Full stack

Prices are starting points and depend on your brand and scope. You pay Klaviyo and Shopify directly at their own prices. Not sure which fits? Run the numbers below, or talk to us.

Return on investment

What would you really make after every cost?

This counts everything: our fee, your ad spend, Klaviyo and Shopify. Move the sliders to see your return, in plain numbers.

Our case studies ranged from 2.4 to 9.9.
As a share of your ad-driven sales.
What's left after product cost and shipping.
Other costs (edit these)

Your monthly return

Every cost counted.
Sales from ads and email
Profit on those sales
Ad spend
Our fee
Klaviyo + Shopify
Profit after every cost
ROMIReturn on marketing investment
Total invested

Illustrative, not a forecast. ROMI is profit after all costs divided by total marketing investment (ad spend, our fee, Klaviyo and Shopify). Real results vary and the first months usually run below this while ads are tested. The Build plan is one-off and not included.

Questions

What sellers ask us first.

Do I have to leave TikTok Shop?

No. We'd keep it. TikTok is great at getting you found, and we build your own store beside it so you're no longer depending on one platform for all of your revenue.

Can you use my TikTok customer data?

No, and we wouldn't. TikTok's policy limits buyer details to fulfilling the order. We build your list properly: opt-ins on your own store, at checkout and through offers worth signing up for.

So is my own store actually more profitable?

Not on the very first order, once ad costs are included. That's what the calculator shows. It overtakes when customers come back through email at no ad cost, and you keep the customer and the brand. That's the game we play.

Why would shoppers buy from my site instead of TikTok?

Because you can give them more. Without platform fees in the way you can afford bundles, free gifts, delivery thresholds and loyalty perks. Samosa Boy's average order value rose from £14.38 to £23.37 on their own store.

How much ad spend do I need?

It depends on your margins and what a new customer is worth. The audit gives you a realistic starting budget and a target before you commit to anything.

What platform does my store need to be on?

Shopify is our usual recommendation, but we can work with most stores. We'll say in the audit if anything needs to change.

Own your customers. Build your brand.

See what your own store could bring in, or tell us about your brand and we'll show you where to start.