Free forecast

Own your customers. Build your brand.

We help TikTok Shop brands grow outside TikTok, so your customers and your brand belong to you, not to a platform.

Get your free forecast Talk to us

customers you can email

per 300 new customers · illustrative

50+ Happy Brands Worldwide

The numbers behind the work

£0M+

in ad spend managed

brands served

£0M+

in sales generated for brands

years in performance marketing

What we do

TikTok is great. Here's how you own what it finds.

Own your customers.

TikTok is great at getting you found. Here's what changes when the customer ends up on your store instead.

Buyer details are masked

Every customer joins an email and SMS list you own

Fees come off every order

You keep more of each sale

Pay again to reach the same buyer

Repeat orders through email, with no ad cost

One policy flag can cut your reach

No platform can switch your sales off

Prices and offers follow platform rules

Your offers, bundles and prices, your call

Build your brand.

Own your customers and your traffic, and scale without relying on anyone.

Scale. We run Meta ads that send new buyers straight to your store, so you're not waiting for TikTok to find them.
Increase AOV. We add bundles, free gifts and upsells, so each customer spends more every time they buy.
+63% AOVSamosa Boy results
Retain. We set up email and SMS that message buyers after they purchase, so they come back and buy again.
Be remembered. Your own site, story and packaging make people remember your brand, not just a video they saw.
Know your numbers. You see what every ad earns, so you spend more on what works and stop what doesn't.

The system

Rent the traffic. Own the customer.

Ads bring new people in. Your store turns them into customers. Email and SMS bring them back to buy again.

Swipe or use the arrows

Step 1Rented traffic

Reach new people

Ads on Facebook, Instagram, Google and Snapchat put you in front of people who've never heard of you.

+0new visitors today

Step 2Content you own

Show your best content

We turn the videos and photos you already have into ads. No big new shoot.

Unboxing

Honest review

Before / after

Step 3Store you own

Sell on your own store

They land on your site and buy from you. The money and the customer are yours.

yourstore.com

YOURSTORE1

Best seller

Your hero product

£34.00

Add to bag

Order placed
£34.00

Step 4List you own

Keep them on your list

Every buyer joins an email and SMS list you own. We run it in Klaviyo.

Welcome to the familyHere's 10% off your next order

Your order is on its wayTrack it here

We saved your favouritesRestock is back in

+1 subscriber

Step 5Retention

Then they buy again

Emails and texts bring them back to your store. No new ad spend each time.

Example repeat orders£8.3K from email & SMSSamosa Boy, last 12 months

Order 2+£29

Order 3+£31

Order 4+£27

Acquire a customer once. Keep earning from them.

Winning a new customer costs ad money, called your CPA (cost per acquisition). After that, every email and text costs almost nothing. Move the sliders to see what one customer can be worth.

Cost to acquire a customer (CPA)

Average order

Orders per year

Years they keep buying

1 ad1 order

You spend to acquire them£8

They spend on your store£2,000

250×back on every £1 of ads

*£8 is an example cost per acquisition. Yours will vary by brand, product and ad platform. Illustrative: you choose the numbers. The defaults describe a very loyal customer, and most customers buy less. The point is that every repeat order after the first costs almost nothing to win.

Services

Conversion-optimised design & UX for brands that move fast.

We rebuild your store pages so more visitors turn into buyers, without changing who you are.

Example

Same brand. Easier to buy.

Samosa Boy's pack-size page on mobile, before and after we rebuilt it. Prices up front, clear choices and a reason to add more.

Prices up frontEvery pack shows its price before you tap.

&Clear pack choicesWho each pack is for, in plain words.

Samosa Boy pack size page before: three plain buttons with no prices

Samosa Boy pack size page after: priced pack cards, free gift and delivery unlocks, sticky continue bar

Free gift & delivery unlocksA progress bar nudges bigger baskets.

&Price always in viewA sticky Continue bar keeps it on screen.

The full stack

Three more ways we get you sales you own.

Paid media buying

Ads managed like it’s our own money.

Your ad accountIllustrative split

Find new customersFresh creative tested every week

Win back visitorsRetargeting that stops the leak

Reward repeat buyersLoyalty and upsell offers

PixelServer trackingUTMs→ Every sale matched to its ad

We plan every pound before it’s spent: what to test, what to scale and when to stop. You always know what each ad earns.

Smart account structure. New customers, retargeting and repeat buyers kept apart, so budget goes where it earns.
Tracking you can trust. Pixel plus server-side tracking, so sales are matched to the right ad.
Clear targets. We agree your cost per customer and return before we start, then report against them.

Get a free ad review

59 → 938 purchaseson the same ad spend

Klaviyo email & SMS

Customers who come back for life.

WelcomeFirst order offer

Abandoned cartNudge before they leave

After purchaseReview and cross-sell

Win-backReach lapsed customers

Repeat revenue, building

Every customer joins a list you own. Automated emails and texts bring them back, month after month, with no ad spend each time.

Flows that run themselves. Welcome, cart, after-purchase and win-back, set up once.
The right message to the right person. We segment by what they buy and when.
Lands in the inbox. Proper sender set-up so your emails don’t end up in spam.

See retention gaps

£8.3K from email & SMS£5.4K from automated flows

Shopify development & design

A store that’s built to sell, not just to look good.

New build or a fix to the store you already have. We design around how shoppers actually buy on a phone, then build it clean and fast.

Build or improve. A custom theme from scratch, or upgrades to your current site.
Fast and mobile-first. Most TikTok shoppers arrive on a phone, so we build for that first.
Offers that lift order value. Bundles, free-gift unlocks and upsells set up properly.
Ready for ads and email. Tracking and Klaviyo connected from day one.

Talk to us about your store

yourstore.com

YOURSTORE1

Best seller

Your hero product

£34.00

Add to bag

Order placed
£34.00

£14.38 → £23.37average order value after our store rebuild

The system

Rent the traffic. Own the customer.

Ads bring new people in. Your store turns them into customers. Email and SMS bring them back to buy again.

Swipe or use the arrows

Step 1Rented traffic

Reach new people

Ads on Facebook, Instagram, Google and Snapchat put you in front of people who've never heard of you.

+0new visitors today

Step 2Content you own

Show your best content

We turn the videos and photos you already have into ads. No big new shoot.

Unboxing

Honest review

Before / after

Step 3Store you own

Sell on your own store

They land on your site and buy from you. The money and the customer are yours.

yourstore.com

YOURSTORE1

Best seller

Your hero product

£34.00

Add to bag

Order placed
£34.00

Step 4List you own

Keep them on your list

Every buyer joins an email and SMS list you own. We run it in Klaviyo.

Welcome to the familyHere's 10% off your next order

Your order is on its wayTrack it here

We saved your favouritesRestock is back in

+1 subscriber

Step 5Retention

Then they buy again

Emails and texts bring them back to your store. No new ad spend each time.

Example repeat orders£8.3K from email & SMSSamosa Boy, last 12 months

Order 2+£29

Order 3+£31

Order 4+£27

Acquire a customer once. Keep earning from them.

Winning a new customer costs ad money, called your CPA (cost per acquisition). After that, every email and text costs almost nothing. Move the sliders to see what one customer can be worth.

Cost to acquire a customer (CPA)

Average order

Orders per year

Years they keep buying

1 ad1 order

You spend to acquire them£8

They spend on your store£2,000

250×back on every £1 of ads

Services

Conversion-optimised design & UX for brands that move fast.

We rebuild your store pages so more visitors turn into buyers, without changing who you are.

Example

Same brand. Easier to buy.

Samosa Boy's pack-size page on mobile, before and after we rebuilt it. Prices up front, clear choices and a reason to add more.

Prices up frontEvery pack shows its price before you tap.

&Clear pack choicesWho each pack is for, in plain words.

Free gift & delivery unlocksA progress bar nudges bigger baskets.

&Price always in viewA sticky Continue bar keeps it on screen.

The full stack

Three more ways we get you sales you own.

Paid media buying

Ads managed like it’s our own money.

Your ad accountIllustrative split

Find new customersFresh creative tested every week

Win back visitorsRetargeting that stops the leak

Reward repeat buyersLoyalty and upsell offers

PixelServer trackingUTMs→ Every sale matched to its ad

We plan every pound before it’s spent: what to test, what to scale and when to stop. You always know what each ad earns.

Smart account structure. New customers, retargeting and repeat buyers kept apart, so budget goes where it earns.
Tracking you can trust. Pixel plus server-side tracking, so sales are matched to the right ad.
Clear targets. We agree your cost per customer and return before we start, then report against them.

Get a free ad review

59 → 938 purchaseson the same ad spend

Klaviyo email & SMS

Customers who come back for life.

WelcomeFirst order offer

Abandoned cartNudge before they leave

After purchaseReview and cross-sell

Win-backReach lapsed customers

Repeat revenue, building

Every customer joins a list you own. Automated emails and texts bring them back, month after month, with no ad spend each time.

Flows that run themselves. Welcome, cart, after-purchase and win-back, set up once.
The right message to the right person. We segment by what they buy and when.
Lands in the inbox. Proper sender set-up so your emails don’t end up in spam.

See retention gaps

£8.3K from email & SMS£5.4K from automated flows

Shopify development & design

A store that’s built to sell, not just to look good.

New build or a fix to the store you already have. We design around how shoppers actually buy on a phone, then build it clean and fast.

Build or improve. A custom theme from scratch, or upgrades to your current site.
Fast and mobile-first. Most TikTok shoppers arrive on a phone, so we build for that first.
Offers that lift order value. Bundles, free-gift unlocks and upsells set up properly.
Ready for ads and email. Tracking and Klaviyo connected from day one.

Talk to us about your store

yourstore.com

YOURSTORE1

Best seller

Your hero product

£34.00

Add to bag

Order placed
£34.00

£14.38 → £23.37average order value after our store rebuild

Want results like these?Tell us about your brand and we'll show you where the money is leaking.

Talk to us Or get a free forecast

Case studies

Real stores. Real numbers. Proven to grow sales.

Numbers come straight from each brand's own dashboards.

Food & drink

SAMOSABOY1

Add to bag

+£25

Your list+1Email & SMS

+£25 again

Orders0

Samosa Boy more than doubled own-store sales.

Meta adsKlaviyoShopify

+128%Total sales

1,359Orders, up 54%

£8.3KFrom email & SMS

Source: Shopify analytics, compared with the previous period of the same length, and Klaviyo attributed revenue.

Beach & leisure

Purchases59

Acquaboss went from 59 to 938 purchases on the same ad spend.

Meta ads

+3,374%Purchases

$7.8KAd spend, before and after

≈$8Cost per purchase

Source: Meta Ads Manager. Ad spend was about $7.8K in both periods; purchases rose from 59 to 938.

Home & garden

$$$

Return on ad spend$1 → $1.00

The Plants Project returned $9.85 for every $1 in ads.

Meta ads

$673.6KPurchase value

$68.4KAd spend

3,661Purchases

Source: Meta Ads Manager, across 6 campaigns.

Activewear

D Shred+1+1+1

+257%

D Shred grew Shopify sales 257% in six months.

Meta adsShopify

≈$7.8KTotal sales

774Orders, up 281%

2.36Ad return, avg ROAS

Source: Shopify analytics vs the previous period; ads across 7 campaigns. Shown in USD, converted at average rates and rounded.

Florists

Handcrafted Flowers

$7.1K in ads →$7.1K sales

Handcrafted Flowers turned $7.1K in ads into $21.9K in sales.

Meta ads

3.10Return on ad spend

207Purchases

4.44Retargeting ROAS

Source: Meta Ads Manager, across 2 campaigns.

Health & beauty

Revenue+28%

The Vitamin Company lifted revenue 28% in two months.

Store analytics

+28%Revenue

+13%Orders

+14%Average order

Source: Google Analytics, compared with the previous period of the same length.

Get results like these

The reality

You're doing the selling. They're keeping the relationship.

TikTok Shop is a great shop window. But a shop window isn't a business you own. Here's what sellers run into.

Fees on every order

A referral fee comes off every sale, around 6% in the US and 9% in the UK for most categories. Creator commissions sit on top, set by you, often 5 to 20%.

Check your category in Seller Center. Rates change.

The customer is masked

Buyer details are hidden and only available while an order is being fulfilled. TikTok's policy limits using them for anything else, so there's no email list to build from.

Per TikTok Seller University guidance.

A health score that can bite

Late dispatches and cancellations feed your shop's performance. Sustain a bad run and you face restrictions or deactivation.

Thresholds vary. Check Seller Center.

Paid after delivery

Payouts start after the order is delivered, from 1 to 31 days depending on your tier, and reserves can be held back against returns.

Your tier sits in Seller Center, Finance.

Refunds cost you twice

You lose the sale and, in the US, a refund administration fee on top of it: 20% of the referral fee, capped at $5 per item.

US rule per recent fee guides.

Your brand lives in their feed

Your product sits beside lookalikes in someone else's layout. The shopper remembers the video, not necessarily you.

That's the part we fix.

Ready to own your customers?See what your own store could bring in, in about a minute.

See my forecast Talk to us

The honest comparison

Both have a place. Only one is yours.

We won't pretend TikTok Shop is bad. It's brilliant at one thing. Here's the full picture, pros and cons on both sides.

TikTok Shop

The discovery engine

What it does well

Built-in discovery. Content can reach buyers with no ad spend.
Impulse buying inside the app, with a checkout shoppers already trust.
Creator and affiliate network to scale reach quickly.
Fast to launch. No website or traffic to build first.

Where it costs you

Referral fee on every order, plus creator commission if you use affiliates.
You can't market to the buyers. Their details are masked and limited to fulfilment.
Shop health metrics can limit your reach or deactivate the shop.
Delivery-based payouts and reserves slow your cash flow.
Rules on fulfilment, refunds and content change on their schedule.

Your own store

The brand and the profit

What you gain

Keep most of the margin. Typical card processing is around 2% to 3% plus a small fixed fee.
Own every email and phone number, with permission, for repeat sales.
Your pricing, bundles, gifts, subscriptions and packaging story.
Retarget visitors on Meta and measure everything.
No platform can switch you off. You can sell on TikTok as well.

What it asks of you

You need traffic. Customers cost ad spend on the first order.
The store has to convert. Weak pages waste ad money.
Monthly costs for the store platform and email tools.
More to run: more of the experience is yours to get right.

That's exactly what we do for you.

The winning setup

Use TikTok Shop to get found. Use your own store, ads and email to keep the customer and the margin. The first order is where TikTok earns its fee. Every order after that is where owning the customer pays.

TikTok Shop

Your own store

Fees per order

Referral fee (about 6% US, 9% UK standard) plus any creator commission

Card processing, about 2% to 3% plus a fixed fee, and monthly tools

Customer contact data

Masked. Limited to fulfilling the order

Collected with consent, so you can email and text them

Repeat sales

Hope they find you again, or pay again for the reach

Email and SMS flows, with no ad cost on each repeat order

Getting paid

After delivery, 1 to 31 days depending on tier, with possible reserves

Through your payment processor on its own payout schedule

Pricing and offers

Inside platform rules and campaigns

Whatever you like: bundles, gifts, thresholds, subscriptions

Brand building

Your product inside their listing and feed

Your site, story, packaging inserts and community

Account risk

Performance score, policy flags, deactivation

Diversified. TikTok can stay one channel of several

Getting started

Quick. Built-in audience

Slower. You pay to bring traffic and fix conversion first

Fee and policy figures come from public seller guides and can change by category and country. Always confirm in TikTok Seller Center. Sources: TikTok Shop seller fees 2026 · fees by country · TikTok Seller University: accessing customer information · payout schedule · shop penalties · Shopify UK pricing.

Not sure where to start?Tell us about your brand. We'll reply within one working day with what we'd do first.

Tell us about your brand Try the forecast

How it works

From borrowed buyers to your buyers.

Audit

We go through your TikTok Shop numbers, products and margins, and work out what each order really earns.

Week 1

Build

Store fixes, proper tracking, email flows and first Meta creative, before ad spend goes in.

Weeks 2 to 3

Launch

Ads go live, your TikTok audience gets a reason to buy direct, and every buyer lands on your list.

Week 4

Grow

We back what works and cut what doesn't, report weekly, and keep TikTok feeding the top.

Month 2 on

Pricing

Simple pricing. No surprises.

Pick the way you want to work. Ad spend is paid straight to the platforms, never marked up.

Build

Fix the store you already have, or build one that sells.

from£489one-off

Conversion fixes on your most important pages
Mobile-first product page and checkout
Bundles, free-gift unlocks and upsells set up
Tracking and Klaviyo connected from day one

Best for: brands with a TikTok Shop and a store that barely sells.

Start with Build

What would you really make after every cost?

This counts everything: our fee, your ad spend, Klaviyo and Shopify. Move the sliders to see your return, in plain numbers.

Choose your plan Grow · £1,289

Monthly ad spend

Sales for every £1 of ads (ROAS) Our case studies ranged from 2.4 to 9.9.

Extra sales from email and SMS As a share of your ad-driven sales.

Profit margin on your products What's left after product cost and shipping.

Other costs (edit these)

Klaviyo per month

Shopify plan per month

Your monthly return

Every cost counted.

Sales from ads and email

Profit on those sales

Ad spend

Our fee

Klaviyo + Shopify

Profit after every cost

ROMIReturn on marketing investment

Total invested

Illustrative, not a forecast. ROMI is profit after all costs divided by total marketing investment (ad spend, our fee, Klaviyo and Shopify). Real results vary and the first months usually run below this while ads are tested. The Build plan is one-off and not included.

Questions

What sellers ask us first.

Do I have to leave TikTok Shop?

No. We'd keep it. TikTok is great at getting you found, and we build your own store beside it so you're no longer depending on one platform for all of your revenue.

Can you use my TikTok customer data?

No, and we wouldn't. TikTok's policy limits buyer details to fulfilling the order. We build your list properly: opt-ins on your own store, at checkout and through offers worth signing up for.

So is my own store actually more profitable?

Not on the very first order, once ad costs are included. That's what the calculator shows. It overtakes when customers come back through email at no ad cost, and you keep the customer and the brand. That's the game we play.

Why would shoppers buy from my site instead of TikTok?

Because you can give them more. Without platform fees in the way you can afford bundles, free gifts, delivery thresholds and loyalty perks. Samosa Boy's average order value rose from £14.38 to £23.37 on their own store.

How much ad spend do I need?

It depends on your margins and what a new customer is worth. The audit gives you a realistic starting budget and a target before you commit to anything.

What platform does my store need to be on?

Shopify is our usual recommendation, but we can work with most stores. We'll say in the audit if anything needs to change.

Own your customers. Build your brand.

See what your own store could bring in, or tell us about your brand and we'll show you where to start.

Get your free forecast Talk to us